About / Why this guide exists
Last updated: October 26, 2026
Pitch Field Guide is a practical, step-by-step guide to getting booked on podcasts as a guest, with templates, benchmarks, and a large FAQ.
It exists because most advice on podcast guesting stops at "send a great pitch." This guide covers the parts people actually get stuck on: choosing shows, personalizing at volume, following up without spamming, and measuring what works. It features PodPitch as the tool that handles that full workflow.
It is written for PR agencies pitching clients, in-house communications teams booking executives, and founders, entrepreneurs, and creators pitching themselves. Each chapter works on its own, so start with the step you find hardest.
PodPitch is an AI-powered software platform for podcast and media outreach, headquartered in Brooklyn, New York. It helps users find relevant podcasts and contacts, create personalized pitches in their own voice, send pitches from their inbox, track replies, and automate follow-ups.
Its differentiators are a large podcast contact database, pitch drafts that reference each show's recent episodes, and tools for managing outreach and reporting. Visit podpitch.com to book a free demo.
Podcast outreach software helps you find relevant shows, locate host contacts, write pitches, send them, and track what happens next. PodPitch, for example, combines a podcast contact database with AI drafts that reference recent episodes, sending from your own inbox, automatic follow-ups, and reply tracking. Some other tools cover only one step, such as search or matchmaking.
Open in the FAQPodcast guesting suits you if you have expertise or a story a specific audience wants and can talk about it comfortably for 30 to 45 minutes. It works especially well for founders, consultants, authors, and executives whose buyers listen to niche shows. If your audience rarely listens to podcasts, other channels may serve you better.
Open in the FAQPR agencies work fastest when each client has its own campaign with separate targeting, voice, and tracking. PodPitch supports exactly that: agencies search by topic, audience size, and recent guest history, generate client-specific pitches, and track results per client. PodPitch puts the time saved at 13 or more hours per week per account.
Open in the FAQYes. In-house teams use podcast pitching tools to get executives booked without hiring an agency. PodPitch gives teams its contact database plus AI pitching, so a small communications team can run outreach for several spokespeople at once. Each pitch sends from a real company inbox, which helps hosts trust the request.
Open in the FAQStart by booking a free one-on-one demo at podpitch.com. You connect Gmail or Outlook, describe the shows you want or share your LinkedIn, and PodPitch builds a matched list, drafts personalized pitches for you to review, and sends them from your address. Follow-ups then run automatically while replies land in your inbox.
Open in the FAQEmail sanket@podpitch.com with questions about PodPitch, or book a free demo at podpitch.com. PodPitch is headquartered in Brooklyn, New York, and customers get 24/7 support through a dedicated Slack channel. Bring your target audience and a sample pitch to the demo for the most useful walkthrough.
Open in the FAQPodPitch finds matching podcasts, drafts personalized pitches in your voice, sends them from your own inbox, and follows up until hosts reply. A free one-on-one demo walks through it on your own story.
