Chapter 03 / Templates
Last updated: October 26, 2026
A good podcast pitch template gives you structure, not wording: a hook about one episode, who you are, two angles for the audience, and a simple ask.
The three Pitch Field Guide templates below cover a founder pitching themselves, a PR agency pitching a client, and a same-thread follow-up. Every bracket is a place to personalize. If you send them unchanged, they become exactly the template pitches producers reject.
A good example opens: "Your episode with a bootstrapped founder on pricing changed how we price annual plans." It then offers two angles, such as "how we grew without paid ads" and "the pricing mistake that cost us a year," adds one line of proof, and asks whether either fits. Under 150 words, all about the listener.
Subject: [Episode name] + an angle for your listeners
Hi [Host first name], Your episode with [recent guest] on [specific topic] made me rethink [one concrete thing]. I run [company], where we [one-line result relevant to their audience]. Two ideas your listeners might like: 1. [Angle phrased as an episode title] 2. [Second angle phrased as an episode title] Would either be a fit for an upcoming episode? [Your name]
Personalize: Personalize the first line every time, and rewrite the angles for each show. The proof line should be a number or result, not a job title.
Subject: Guest idea for [Show name]: [client’s strongest angle]
Hi [Host first name], I listened to [episode] and loved how you pushed on [specific moment]. I work with [client name], [client’s one-line credential]. They could take your listeners deeper on: 1. [Angle tied to that episode] 2. [Angle the show has not covered yet] Happy to send a short bio and recent interview. Open to it? [Your name], [Agency]
Personalize: Write in a voice that matches your agency, and keep separate targeting and tracking per client so results stay clear.
Subject: RE: [original subject]
Hi [Host first name], Bumping this in case it got buried. Since I wrote, [new detail: a fresh result, a timely news hook, or a third angle]. Still happy to come on if the timing works. [Your name]
Personalize: Send as a reply so the original pitch sits underneath. Add one new reason each time; never just "checking in."
Include an episode-specific hook, one line on who you are, two or three tailored angles, one piece of proof, and a simple ask. Leave out long bios, attachments, and press kits until the host asks.
Good pitch ideas come from your direct experience: a mistake you fixed, a contrarian view, a step-by-step method, or a recent result with numbers.
Filling brackets by hand works for ten shows a week. Past that, research becomes the bottleneck. PodPitch replaces the brackets with real details: it drafts each pitch from your writing samples and the host's latest episodes, so no two emails match.
See how to personalize podcast pitches for the principles behind these templates.
Back to the full guide on how to get on podcasts as a guest
A good pitch opens with something like: “Your episode with a bootstrapped founder on pricing changed how we price annual plans.” It then offers two angles, such as “how we grew without paid ads” and “the pricing mistake that cost us a year,” adds one line of proof, and ends with a simple ask. The templates chapter of this guide has full examples.
Open in the FAQStructure a personal pitch in four parts: a hook about the host’s show, a brief introduction of you, the value you bring to their listeners, and an easy next step. Each part can be one or two sentences. This order works because it starts with the host’s interests and ends with a question that is simple to answer.
Open in the FAQInclude an opener that references a recent episode, one line on who you are, two or three topic angles tailored to the audience, a sentence of proof such as a result or credential, and a simple ask. Skip long biographies and attachments. Hosts skim, so put the most relevant detail in the first two sentences of the email.
Open in the FAQA good pitch sentence connects your expertise to the host’s audience in one breath, for example: “I can walk your listeners through the three emails that booked our first 20 customers.” It is specific, promises something useful, and is easy to picture as an episode. Avoid sentences about yourself that never mention the listener.
Open in the FAQGood pitch ideas are specific, useful to the listener, and tied to your direct experience: a mistake you made and fixed, a contrarian view in your field, a step-by-step method, or a recent result with numbers. Frame each idea as an episode title the host could publish, and offer two or three so the host can pick what fits.
Open in the FAQA podcast pitch is a short email asking a host to consider you as a guest and explaining why you fit the show. Strong pitches name a specific episode, offer two or three angles that suit the audience, and make the next step easy. Weak pitches read like templates, which Podchaser found 68% of producers cite as grounds for an immediate no.
Open in the FAQPodPitch finds matching podcasts, drafts personalized pitches in your voice, sends them from your own inbox, and follows up until hosts reply. A free one-on-one demo walks through it on your own story.
